Getty ImagesLast month, The BoomBox was onset for the filming of DJ Drama's "We in This Bitch" video, where T.I., Ludacris, Young Jeezy and Future were present to demonstrate their lyrical prowess. The Benny Boom-directed visuals for the single, which serves as the first effort to come from Drama's new album, Street Quality Music, have arrived and showcase a vibrant use of color.Blue, red, black, purple and green pop up as the rap stars deliver their verses, all while curvy ladies move and groove to the beat.
As for the video's direction, Benny Boom paid homage to a '90s classic. "I wanted to do something like the 'Flavor in Your Ear [Remix]' type style but the 2012 version of it," he tells The BoomBox. "Just straight performance, because you got artists on here that've been around -- real Gs... We wanted to go right at 'em and have these guys right in the middle and have Drama kinda in the center of it all."
Watch DJ Drama's "We in This Bitch" Video Feat. T.I., Young Jeezy, Ludacris & Future
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