G.O.O.D. Music is headed to Cannes. Kanye West is set to debut a new film called Cruel Summer at this year’s festival.
The project, which is the brainchild of his design company DONDA, will open at the Cannes Film Festival on May 23.
The exhibit is said to be a combination of an art installation and a short film, which was inspired by the upcoming G.O.O.D. Music compilation. It will include a 7Screen Experience, which Kanye first tweeted about in January.
The hip-hop superstar produced, wrote, and directed the film, which was shot in Qatar earlier this year. Kid Cudi and Aziz Ansari are among the stars. Vanessa Beecroft handled production design and Elon Rutberg wrote the screenplay.
In 2010, Kanye debuted his self-directed film Runaway co-starring Selita Ebanks. The 35-minute visuals were released in conjunction with his album My Beautiful Dark Twisted Fantasy.
Cruel Summer will remain open to the public for two days after its debut. Tickets are available on Kanye’s website.
The rapper is currently in London for the launch of the European leg of the “Watch the Throne” tour with Jay-Z.
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